"The Lady with the Alligator Purse" is a nonsense skipping-rope rhyme with a number of variations on this version: To "loid" is to open (a locked door) by sliding a thin piece of celluloid or plastic between the door edge and doorframe to force open a spring lock. As you can see, "hex thistle" ranges from a bright to a dark lavender. Each of the previous values are colored their corresponding hex value. There are 4 hex-colors called "thistle": #FFE1FF (Thistle 1), #EED2EE (Thistle 2), #CDB5CD (Thistle 3) and #8B7B8B (Thistle 4). 26, 2009, and claims the highest sales per square foot in the retail drugstore industry nationwide.Hex (hexidecimal) values are used to define colors in website coding and each hex value also has a corresponding descriptive name.
Getting real estate in New York is very difficult here it allows itself to get instant number one on the market, a huge leap-frogging over CVS,” he said.ĭuane Reade had unaudited net sales of $1.8 billion for the latest 12-month period ending Dec. “I have to think that Walgreen’s, in terms of its acquisition, allowed it to do a jump start penetration. “It’s a real win-win for both the store and the customer,” Johnson said. To date, CCR has been implemented in more than 600 Walgreens stores nationwide, with plans to have as many as 3,000 stores converted by the end of fall 2010. The continued rollout of “Look Boutique” is also planned for a growing number of stores across the network.ĭuane Reade’s transformation initiatives correspond to Walgreen’s current Customer Centric Retailing (CCR) initiative to reinvent the shopping experience. To date, Duane Reade has opened or converted 30 stores to the new format and has plans for up to 30 more new or remodeled stores in 2010. Over time, consolidation of core functions at the corporate offices will occur. Walgreens expects to retain Duane Reade’s store, pharmacy and distribution center employees and many members of Duane Reade’s senior management team following the acquisition. “These are all things that Walgreen’s has not been doing that much of, and so those are the kinds of things, all customer facing,, easy to find things with good signage,” Johnson said. Rewards Program: Duane Reade has expanded its customer loyalty program, FlexRewards, which they have been rolling that out over the last six months and promoting. If you’re in the city, you’re somewhere near a Duane Reade, so they’re picking up part on that market, which is smart.” They all carry but typically the stuff that has been historically available at the drugstores has been low to middle market kind of cosmetics. “Particularly with all the department stores, which have the cosmetics and beauty items on the first floor, they know if women only need cosmetic items they can run in and get it quickly. “New York, more so than most of the US markets, is a high indexing upscale cosmetic market,” Johnson said.
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The store-within-a-store prestige beauty concept called “Look Boutique,” is designed to elevate the merchandising of cosmetics and skin care products with prestigious beauty brands. Strategic Options: Knowing its market in the busy New York City scene, Duane Reade has expanded its cosmetic offerings within the last six to 12 months. If customers come to pick up lunch, there’s a good chance they’re going to pick up something else, too.” “Secondly, it’s a good opportunity to cross sell. “It’s customer friendly, and from a store point of view, they like it because it increases store traffic,” Johnson said. “With new aisle height and width, and counter height adjustments, it’s a more inviting store and has much better curb appeal than the older stores.”Įxtended Offerings- A number of Duane Reade stores have seen the launch of its food and beverage brand, DR Delish, an offering designed to cater to the on the go consumer.
“The stores that have been redone have been dramatically improved from a signage and layout perspective,” Johnson said. Johnson noted four strategic themes on Duane Reade’s behalf that will ultimately lend themselves to Walgreen’s new strategic plans:Ĭustomer Centricity- After Duane Reade’s in-store enhancements, Johnson said, there have been vast improvements to cater to customers and streamline their shopping. Johnson said that Duane Reade had a leg up because they were able to increase the lifetime loyalty of their customers before CVS and Walgreens could otherwise expand in the city, which is one of the advantages Walgreen will now be able to capitalize on.
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